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Thursday, May 28, 2009

The Big Deal about Content

00:17 by Joe Spyder · 1 comments

Content is king! Bet you’ve heard that a few times before, right? It’s an over-
used phrase that’s lost some of its impact. It’s still true though — content is
king. And without enough content (and enough of the right kind of content)
on your Web site, you might as well toss the keys to your Web domain down
the nearest sewer drain because the domain will be worthless.

Think about what’s really motivating you when you surf the Internet. Go
ahead — pay close attention to what you do the next few times you go online.
To help you remember, keep a list of the Web sites you visit and what you
do while you’re there. I bet the search for information is the unifying theme
to all your Internet sessions. Information is content — words, pictures, audio,
and video — that relay the information you need when you’re online. That’s
one of the reasons why search engines like Google have grown exponentially
in size and popularity. People want information, and they want the best pos-
sible way to get to exactly what they need in the least amount of time.
You can tap into that desire for information and use AdSense to generate a
decent income, but only if you have the content that draws visitors to your
site in the first place. Your site visitors care about content (or information),
and you should, too.

Content draws visitors to your site, and keeps them on your site or causes
them to return. Content equals traffic — but here’s the catch. Content only
translates to traffic if the content is relevant and fresh. Old content or com-
pletely unrelated content doesn’t do you any more good than old fish — it
stinks up the place and makes people want to be somewhere else.

Good content is a good thing — I think we can all agree on that. You may ask
how good content ties in with AdSense and your desire to turn your Web
site into a handy little income stream. It turns out that content is also what
Google uses to target ads on your Web site. In fact, Google uses the same
technology to target AdSense ads that it uses to create search results. A soft-
ware program — called a Web crawler, a spyder, or a bot — literally counts the
number of times different words are used on your site and examines the words
surrounding them (the so-called context). Then, using a mathematical equation
that would probably take an entire ream of paper to write, the program deter-
mines the probability that the site is related to the words used most frequently
on the site — the site’s keywords. (Smaller, common words, such as a, an, the,
and, nor, or, but, and etc., are completely ignored by the crawler.)

Then the content on your site — broken down to the keyword level — is used
to determine which ads are appropriate for your site. The keyword value —
how much someone is willing to pay to have their related ad shown in your
ad space — determines how valuable the ads for your site are to you, how
appropriate they are, and how valuable they can be to your site visitors. Run
a site that’s largely graphical in nature — lots of images, in other words —
and Google has a hard time placing the right ads on the site.

What you end up with instead are public service announcements, which are nice enough,
I suppose — if you’re not interested in making money, because they take up
space but generate no income.

My sense is that your interest in AdSense might be tied up with making a bit
of green on the side. If that’s so, keep the following mantra in mind: “Content
is a big deal. Content is king. Content is site traffic. Content is money in your
pocket if it’s done right.” Content done right starts with building the right
type of Web site.

Wednesday, May 27, 2009

Engineering of high temperature fans and blowers for operating up to 2,200 F.

19:11 by Joe Spyder · 0 comments

Northen Industrial Co. offers new temperature blowers and fans for various industrial applications to 2200 F. This was achived by using extremely high strength stainless steel alloys for the fans impellers, that allow for higher safe speeds at elevated temperatures.

The Northern Industrial high temperature oven fans line now include:

- Operating up to 2200 F, centrifugal, axial and plug fan types; - Pre-engineered and custom made fans for all types of applications with vaiety of impeller types and accessories; - Canada Blower engineers provide a professional advice and recommend a right fan for every application & oven / plenum design; - The fan offering provides competitive replacement fans to Garden City, Lau, IGE, Alloy Fabricating fan models; repairs, re-build & balancing; - Unique high temperature water-cooled motors for operation up to 2300 F.

Fans with ambient air cooling systems handling hot airstreams must have sufficient airflow and be kept in operation until airstream temperatures cool below 120 F to prevent damage to the fan unit. The Tubeaxial fan ambient air cooling system is only effective while fan is operating.

There are two major types of high temperature fans - centrifugal and axial:

Centrifugal Wheels:

* Multiblade forward curve wheel. This type of wheel is usually specified where there is a necessity for large volumes of flow against low to medium static pressure requirements. The forward curve blade is that it delivers the same volume of air as either the backward or radial blade wheel, at a lower fan speed, which is important due to wheel stresses at elevated temperatures. This fan is the most common type used in all types of heat treatment operations except where a buildup of material on the blades could occur, as wheel unbalance would result. * Radial Blade, paddle wheel type fans. This type of wheel is usually specified where there is a necessity for medium volumes of flow against medium to large static pressures. The paddle wheel is considered a self cleaning type of wheel. It could be used where there are various materials or dust in the air stream. Due to its structurally strong design, it is used in many heat treatment applications at very high temperatures where maximum fan longevity is desired.

Axial Blade Wheels:

* The axial blade wheel is usually specified where there is a need for very large volumes of flows against low static pressure. Axial wheel like the multi-blade forward curve type wheel could cause an axial fan to deliver different air volumes at the same static pressure, if the total pressure requirement of the fan system was underestimated. This type of fan is ideally suited where a large volume of flow is required with a minimum of duct work and is used extensively for small and large furnaces, such as aluminum annealing.

Fans handling hot airstreams must have sufficient airflow and be kept in operation until airstream temperatures cool below 120 F to prevent damage to the fan unit. The Tubeaxial fan ambient air cooling system is only effective while fan is operating.

Keyword Tools - Why Pay When You Can Use Google

18:57 by Joe Spyder · 0 comments

I own all the keyword tools on the market and I’m also signed up with Nichebot but time and again the only keyword tools I use for my research are the Google tools and best of all, they are all free!

When I’m writing a post for this blog and most of my other sites I write the article first before doing any research. I write the draft on the topic I had in mind, come up with some keywords that suit the draft and then research them using Google’s keyword tools. Once I decide which phrase is the one I can compete for, I go through the article again and just tweak it a bit to get my phrase in where ever appropriate.

OK, lets walk through the keyword research for this article. I’ve done my draft and from experience I have a good idea of which keyword phrases I can seo the article for. Obviously you are only going to see the finished optimized post so you will just have to take my word for it that it’s written but as yet not optimized.

So looking at the article the obvious keyword phrases are “keyword research” and “keyword tool” although experience tells me they may be too competitive, they are good starting points. There are also several tools on the market that are free such as Adwords Digger that I could target with a little tweeking if I can’t find anything else suitable.

I log into my Adwords account (if you haven’t got one, its a free sign up) and go to keyword tools. I enter the first phrase, select “all countries and territories” and hit the “get keyword ideas” button.

Next I sort the results by number of monthly searches by clicking on “Avg Search Volume.”

My first results show “keyword research” has 74 000 searches per month which is high volume but then there is a big drop to second place with just 14 000 searches a month for the term “keyword marketing research.”

This is quite a difference and suggests the first will be too competitive while the second in the list isn’t worth going after unless number 1 in the search results is a probability.

Opening up the Google search engine we first want to know how many people who know what they are doing are targeting “keyword research.”

We do this by entering in the search…….. allintitle:”keyword research” (making sure to use quotes).

This tells us exactly how many pages are using that term in the title tags and if they have it in the title, chances are they know what they are doing and are targeting the phrase. Keyword tools do not give you this kind of info, they just tell you how many searches, how many results. The result for our search is 63 300 which is way too much competition.

My rule of thumb when choosing a keyphrase to go for is as follows:

Less than 15 000 - possible but must be worth the effort ie. lots of searches per month. Check out competition first by visiting the top 10 results and checking page rank, quality etc. If you are up against a page full of wikipedia type sites forget it and move on.

Less than 10 000 - Deffo worth going for and a top 10 should be achievable. Check out top results to see if a break into top 3 is on.

Less than 5000 - Struck gold, less than 5000 pages competing on today’s web for a decent amount of traffic is getting rarer and rarer.

So 63k is way to much competition for a share of 74k searchers so I move on to my next phrase and enter it in the Google tool.

“Keyword Tool” averages 135 000 searches a month which means there will be a lot of competition but second place looks promising: “keyword tools” with 40 500. Back to the Google search engine and search them both with the allintitle:”keyword” again.

“keyword tool” returns 19 600 which isn’t bad for 135 000 searches a month and it could be tempting to have a go except that Google themselves rank 1, 2, 3 and 4th for the term so you can forget getting that high in the results.

“keyword tools” on the other hand returns just 4470 pages competing. It’s going to be hard to optimize for “keyword tools” but less than 5k competing for 40k searches can’t be ignored.

A quick check of the competition sees Google at number 1 spot but anything under that is certainly possible with some fine tuning and promoting.

Now I have the term I want to target I put the draft article into Content Composer and optimize it for the term keyword tools and you are now reading the finished article.

I won’t do any other promoting until this post appears in the results. We’ll then see how high we can climb just using the new Article Marketing Automation from PLRPro.

Check the comments below for updates and also any questions welcomed, just use the comments.

Making Money through Blogging

14:25 by Joe Spyder · 0 comments

You’ve written a bunch of great blog content or perhaps you’ve written an e-book and
you’ve been giving it away for free. You have solid traffic to your site, but you don’t want to
advertise. How do you create cash from your site?
If your blog is a success and you’ve been giving your content away, you’ve got a solid basis
of authority and an existing customer base. The only thing that’s left to do is package what
you already have and sell it.
Check out the self-publishing services offered by
companies like Lulu ( ://www.lulu.com/).
If you already have an e-book that you’re
offering for free, you can add the option of a
hard copy book for a price –or like many new
authors, organize your existing blog content into a book.

Alternately, if you prefer to stay faithful to the
paperless e-book option, you could take a cue
from countless successful subject matter
experts,add additional content, and charge for
an “unabridged” version, which you can sell not
only through your own blog, but through multiple other niche websites as well as monsters
eBay ( ://www.ebay.com) and Clickbank ( ://www.clickbank.com). Better yet,automate
the process and create an ongoing cash stream.

10 SEO Tips Everyone With A Website Should Know

14:06 by Joe Spyder · 0 comments

I’m going to start with the basics here. The following are ten things everyone with a website should know to gain online visibility in search engines. These are the basics of the basic and when applied will give you a firm basis to start a long term Search Engine Optimisation campaign. The structure of your website is important, just as much as the structure of your link building campaign. I know these may seem rehashed, but they are the building blocks for a good SEO campaign.

1) A Keyword Rich Domain. While not always possible, when setting up a new website, consider setting it up on a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL. Never use a keyword stuffed domain (ie. www.your-key-word-here-and-another.com)

2) Title Tag.

The title tag on your page is the most powerful on page factor you can control as a webmaster. Use it wisely. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines. Never stuff keywords into your title. It only devalues its weight and makes you look spammy.

3) Heading Tags.

The second most important on page factor you can control is the heading tags. Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

4) Bold, Strong and Emphasis Tags.

While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.

5) Keyword Rich Text.

It is always possible to rank for search terms when they are not on your page but using them sparingly will only help increase your search engine visibility for these keywords and

6) Structured Navigation And Correct Internal Navigation.

Make it easy for search engines to index your entire site. Use a text link navigation. I this is not possible, use a sitemap or second text navigation in the footer of your site.

7) Keyword Rich Internal Links.

Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.

8) Avoid Flash.

While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as HTML text so search engines can see it. If possible, avoid flash completely.

9) Avoid Duplicate content.

Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.

10) Keyword Rich, Relevant Inbound Links.

A relevant, keyword rich inbound link is the holy grail of online marketing. There are many ways to get quality inbound links to your website. Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs, Link Exchanges. Obtaining inbound links is the undisputed king of SEO tactics.

We will be going into more detail on each of the above methods over the coming weeks. Am I missing any? What other basic SEO tips are essential to today’s SEO?

Online Marketing For The Solo SEO

14:04 by Joe Spyder · 0 comments

Being in the SEO industry, I have developed habits of using certain SEO tools, certain market research tools and certain keyword research tools. All of which I can say I am very happy with. I cannot remember the last time an online marketing tool actually made me step back and take notice.

Throughout my daily trawl of the goldmine of online marketing advice offered over at Marketing Pilgrim I noticed a review of a little service offered Michael Jensen. This service, SoloSEO, absolutely blew me away. Don’t let the simple interface fool you, this tool has absolutely EVERYTHING needed to manage an organic search engine optimisation campaign.

The first thing I noticed was the simple “Step By Step” guidance approach. This tool takes you through the the very basic SEO campaign management steps one by one explaining why each is important and providing checkmarks along the way to make sure you have not overlooked a particular task.

The feature that impresses me most about the SEO Project Management Tool is the Keyword Finder tool. I really like the DigitalPoint tool but it leaves a lot out when it comes to Wordtracker results. The SoloSEO tool has a really cool feature that lines up results from Wordtracker (Complete results), Overture AND Google Adwords Management. Viewing them side by side allows for tremendously simple analysis.

A couple of issues I would like to see addresses are the keyword duplicates . First of all, when adding the keywords to your “keeper List” the tool does not tell you that you have already added it from another source. Second of all, I would love to see the duplicates for upper and lower case words eliminated. It would also be wonderful to dee the daily or monthly search volume next to them. I would also like to be able to edit keywords inline in the keyword list.

The next feature I really liked was the Link Search Tool. This allows you to find links that your competitors have and links accepting submissions for your niche. And it gives a LOT of options and methods to search for links.

Among the plethora of other tools, there is one more that really shines. The reporting feature. Although a little slow for larger reporting queries, the results are displayed in wonderfully simple way that you can export and download. Wonderful for printing off and showing results.

After testing this tool for well over two weeks, I can safely say that I will be ditching many of my tools in favor of SoloSEO. The simple approach, unique tools and very modest approach makes this a tool really worth considering. Weather you use it for a single Search Engine Optimisation campaign, or use it to manage many in-house projects, I am sure you will find SoloSEO has a lot to offer.

Friday, May 15, 2009

Ucapan ku saat pertama kali

12:57 by Joe Spyder · 4 comments

Aduh ini ucapan yang tiada tara banget akhirnya aku menang lomba juga hehehe... baru pertama kali ini aku bisa menang sebuah lomba deh, buat Mas A-RahDa thanks ya hadiahnya sebuah domain dengan nama trik-tips.com.

Semoga blog ini bisa bermanfaat untuk diri ku dan semua yang berkunjung deh,, walau masih bingung mau di isi dengan apa yaaa..... walau sih ngeliyat dari nama domainnya sih trik-tips.com aku udah mulai punya rencana mau bikin isi blog ini semua dengan postingan tips dan triks dunia blog dan dunia maya.